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Internet Strategies for your own website
Internet (website and e-commerce) Strategies
How To Profit From The Internet
Treat the Internet as an investment strategy
The benefits of an Internet business
You can make money on the Internet using three simple strategies
The truth about websites that actually sell
Find yourself a millionaire Internet mentor
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2 The rise and success of Google
What is a Google?
The rise and success of Google
Google is now the most dominant search tool on the Web
ACCC targets Google in US
Like Microsoft before it, Google cultivates developers
Google Ranking Factors - SEO Checklist
AdWords is Google's program for advertisers
The Google future
The rise and rise of Google
America's best company to work for
The most valuable advertising real estate comes out of search
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3 The Information SuperHighway
The Information SuperHighway
The vision of information SuperHighways almost crashed in 1986
Traffic on the Internet is accelerating
The Information SuperHighway in 1997
The Internet - a short history lesson
Silicon Valley
Australia’s Silicon Valley
Al Gore joins Silicon Valley venture capital firm
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4 After the dot-com bubble
What was the "dot-com bubble"?
Boom and bust
Bubbles typically involve four broad stages
theGlobe.com
After the bust
Why tech stocks are booming again
e-commerce success
2007 e-Business Report
dStore
Wishlist
The Internet in Australia
Websites
Use of the Internet for procurement
Use of the Internet to sell
Broadband connections
How the Internet is used – current and expected usage
website ownership
Who businesses sell to online
Return on investment
To achieve a 25 percent market penetration in the USA
Giigle: How Bonnie got lucky massaging Google.
5 Internet Wealth Creators
Graeme Wood - Wotif.com
Sean Howard - OzEmail
Jerry Yang - Yahoo
David Filo - Yahoo
Yahoo! Inc.
Yahoo paid inclusion controversy
Adware and Spyware
Google founders Sergey Brin and Larry Page
Bill Gates - Microsoft
Taking Australian technology global - Jason Hart
eBay
Making millions in Australia with technology
David Eedle and Fiona Boyd - Arts Hub founders
Salesforce.com
Greg Roebuck - Carsales.com.au
Rupert Murdoch and News Corp
The "YouTube killer"
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6 Web 2.0 - the next generation
What is Web 2.0?
What else is going on in the Internet space?
Web 2.0 business models
Generating cash flow on the next generation of the Web
Web 2.0 success stories
Facebook
1.6 percent = $US240 million
You Tube help win an election?
Will YouTube help win an election?
The ipod
Top 7 indicators of consumer Internet success
A whole New World of opportunity.
Can I really make money on the Internet ?
Have you found love online?
Web 3.0
Web 3.0 as an "Executable" Web Abstraction Layer
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7 Search Engine Optimisation (SOE)
The importance of search engine optimisation
Webmasters and search engines
Getting listings
Preventing listings
White hat versus black hat
SOE as a marketing strategy
International markets
The basics of search engine optimisation
Search Engine Marketing
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8 Online advertising
Online advertising is a form of advertising utilising the Internet and World Wide Web
Rich media advertising
Affiliate marketing
How to generate income as an affiliate marketer
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9 Blogs and Mashups
Blogs
How do blogs achieve popularity?
Blurring with the mass media
Mashups
Types of mashups
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10 Extraordinary success on the Internet
What factors will help you achieve success on your own website?
Setting up your Internet business (Internet shop)
Once you have set up your Internet shop, it can provide an efficient selling operation
Google Adsense
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11 Tips from Successful Internet Entrepreneurs
21st Century Academy
Psychology, you, money and the Internet
The Internet , lawn mowing and leverage
Systemise for profit
The Jenny Armato Blueprint for Internet success
Milk trucks, stud farm fences and software development.
Millions from Google Adsense
Tom Hua - eBusiness in an a box
Internet viral marketing
5 percent of the world’s population has 95 percent of the money!
Final thoughts
Additional Resources
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12 Bonus chapter
Google traffic tips - how to generate more traffic
The Role of PPC Advertising ................................................ 196
What is Pay-Per-Click Advertising? ........................................197
Making it Work: Conversions, Not clicks .................................198
Manage your PPC dollars: set a sensible budget ..................199
Find niche keywords .............................................................200
Adjust, adjust, adjust: a corollary .......................................... 201
Seven habits of highly effective pay-per-click advertisers 201-203
Top 5 PPC Tips and Tricks for Google AdWords ...........203, 204
Sir Richard Branson ..............................................................205
In conclusion.........................................................................207
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